"Essential CMO Training Course for CEOs, Aspiring CMOs, and Consultants"
“Are you ready to elevate your marketing skills and lead your organization to unprecedented growth? Join our 14-week CMO Success System training course and gain actionable insights into ROI-driven strategies, team leadership, and much more.
Who Should Enrol
Private Equity
Professionals
CEOs at
PE-backed Firms
Aspiring
Marketing Managers
M&A
Practitioners
Companies we've worked with
Gowth Stages
Idea & Inception
It's a crucial stage that involves developing and validating ideas through market research and business planning. It sets the foundation for future success.
Start-up & Establishment
Start-ups navigate market trends, streamline legal setup, harness tech tools, and build a unique brand, setting the course for competitive growth.
Growth & Expansion
This stage encapsulates structured growth, enhanced marketing efficacy, and informed market expansion, all steered by strategic decision-making.
Maturity & Stabilization
A phase focusing on achieving financial stability, optimizing operations, and maintaining a competitive edge, setting the path for long-term market success.
Renewal or Decline
A critical stage involves confronting challenges and embracing innovation, It's a test of a business's ability to adapt, and strategize for a dynamic market.
Our Customized Approach
Revenue Acceleration Training
Enhance your marketing plans with our expert consulting program. Acquire a fresh perspective, professional training, and resources for success.
CMO Consulting
Embrace major business transformations. Our CMO program delivers market-driven strategies aligned with your goals. Hit the ground running and drive success.
Coaching
Revamp your marketing strategy with our FMCO consulting program. Benefit from structured workshops and ongoing B2B support to boost your revenue.
Why Choose Our Program?
This robust training program is carefully curated to develop mastery in marketing maturity, emphasizing ROI-driven strategies, effective team leadership, and value generation through optimized marketing systems.
Tailored for CEOs at PE-backed firms, aspiring CMOs, Marketing Managers, and Consultants, our 14-week CMO Success System is a pivotal element in their professional advancement. It equips them with the essential skills and insights needed to spearhead high-impact marketing initiatives and maximize return on investment.
Our curriculum promises to be a cornerstone in their professional development, empowering them to lead successful marketing integrations and capitalize on the opportunities of mergers and acquisitions.
Course Outline
Executive Level Training
What You Get:
- Full access to the 14-week CMO Success System, plus an additional 5 hours of 1-on-1 coaching calls, and an exclusive invite to a closed-network CEO and CMO Mastermind group.
- Full course access and a license to use our frameworks and templates with your clients.
- Sign up 30 days before the cohort starts and get early access to course materials, plus a free critique of your current marketing strategies by our panel of experts.
- Lifetime access to updated course material, bi-annual refresher webinars, and priority customer support.
How You Benefit:
- Personalized attention, networking with high-level executives, and insights beyond the course content.
- Get a jump-start and immediate value even before the course begins.
- Stay up-to-date and keep sharpening your skills with no additional cost.
Prioritze Phase Modules
Prioritize: In this initial phase, you’ll identify your key marketing objectives and learn to allocate resources efficiently, setting the stage for a focused and impactful marketing strategy.
Week 1-2: Prioritize - Context
- Understanding Marketing Maturity: Concepts and Importance
- Marketing Data Audit and Validation
- Assessing Marketing Assets and Team Skills
Week 3-4: Prioritize - Target
- Defining Target Customers and Their Problems
- Market Lifecycle Analysis
- Customer Communication Preferences
Week 5: Prioritize - Product
- Assessing Product Options and Brand Perception
- Cost of Sales and Resource Allocation
- Analyzing Declining Sales Trends
Stabilize Phase Modules
Stabilize: The Stabilize phase is all about establishing a solid foundation for your marketing operations; you’ll standardize processes, build a robust MarTech stack, and create a reliable framework for consistent, high-quality performance.
Week 6-7: Stabilize - Plan
- Crafting a 5-Stage Marketing Plan
- Budget Allocation and Decision-Maker Alignment
- Resource Management Across Marketing Channels
Week 8: Stabilize - Reconnect
- Elevating Sales Team Performance
- Minimizing Hidden Sales Costs
- Lead Qualification and Management
Week 9: Stabilize - Tools
- Evaluating Software Effectiveness
- Software Investment and Visibility
- Staff Training for Software Utilization
Maximize Phase Modules
Maximize: In the final Maximize phase, you’ll leverage advanced techniques and analytics to optimize your marketing ROI, drive customer engagement, and scale your initiatives for long-term growth and profitability.
Week 10: Maximize - Team
- Achieving Maximum ROI
- Talent Sourcing Strategies
- Leadership and Delegation Structure
Week 11-12: Maximize - Action
- Initiating Demand Generation
- Content Creation Strategies
- Running High-Impact Campaigns
Week 13: Maximize - Revenue
- Budget Recalibration and Performance Visibility
- KPI and OKR Development for Marketing
- Monitoring and Evaluating Marketing Efforts
Maximize Phase Modules
Maximize: In the final Maximize phase, you’ll leverage advanced techniques and analytics to optimize your marketing ROI, drive customer engagement, and scale your initiatives for long-term growth and profitability.
Week 10: Maximize - Team
- Achieving Maximum ROI
- Talent Sourcing Strategies
- Leadership and Delegation Structure
Week 11-12: Maximize - Action
- Initiating Demand Generation
- Content Creation Strategies
- Running High-Impact Campaigns
Week 13: Maximize - Revenue
- Budget Recalibration and Performance Visibility
- KPI and OKR Development for Marketing
- Monitoring and Evaluating Marketing Efforts
Week 14: Follow-Up and Progress Review – Unlocking the Most Personal Value
The final week of the 14-Week CMO Success System is a crucial component of your journey, designed to ensure that you’ve not just absorbed the course material but can apply it effectively in the real world. This week is all about tying up loose ends and preparing you for the road ahead, and it consists of two significant elements: Assessment and Maximizing Personal Value. Here’s how they work:
Assessment
This is the moment of truth—the assessment is your chance to demonstrate the skills, knowledge, and insights you’ve gained over the past 13 weeks. It’s not merely a test but an opportunity to reflect on your journey, revealing how far you’ve come and areas where you might still need focus. The assessment includes:
Case Study Analysis: Here, you’ll be presented with real-world business scenarios requiring marketing leadership and decisions. Your solutions will showcase your grasp of the strategies, theories, and tools covered in the course.
Skill Application: This part asks you to apply the tools and templates provided during the course to hypothetical but practical situations. It assesses not just your understanding but also your ability to implement your knowledge.
Personal Reflection: You’ll submit a self-reflective report, summarizing your learning experience, your initial objectives, and how you have met them (or plan to meet them).
Getting the Most Personal Value
The second facet of Week 14 is centered around maximizing the value you take away from the course. As you prepare to leave the structured environment of the program, it’s vital to set yourself up for ongoing success. Here’s how you do it:
Action Plan: Create a comprehensive plan that outlines how you’ll apply what you’ve learned. Will you overhaul your marketing department’s strategy? Perhaps you’ll mentor team members in new methodologies?
Peer Feedback: Leverage the cohort you’ve been a part of. Exchange constructive feedback, share plans, and even consider ongoing accountability partnerships.
Networking and Contacts: Make sure to connect with peers and instructors on professional networks like LinkedIn. The value of expanding your professional circle with individuals who’ve shared this intense learning journey with you cannot be overstated.
Course Material: You’ll have lifetime access to the course material. Plan some time in your calendar, maybe once a quarter, to revisit it. Continuous reinforcement of knowledge is key to mastery.
By fully engaging in both the Assessment and the Personal Value components of this final week, you’ll be ensuring that your significant investment of time, effort, and money yields the highest possible returns, both professionally and personally.
Visualizing Your Path to Mastery: The CMO Success System
Transitioning you from your current position (Point A) to your desired destination (Point B).
Get an immediate, at-a-glance understanding of your 14-week journey with our visually captivating CMO Success System Blueprint.
This visual guide lays out each module and its corresponding objectives, enabling you to track your progress and anticipate what’s next in real-time.
The blueprint serves as a roadmap that distills complex marketing theories and strategies into easy-to-understand visual elements.
It’s more than just a course outline; it’s your strategic plan, providing you with the clarity and focus you need to become a dominating CMO.
Whether you’re a CEO, an aspiring CMO, or a consultant looking to specialize in CMO skills, this visual representation is your key to unlocking a successful future in marketing leadership.
Simplify Marketing & Dominate Your Revenue
Learn The 9 Essential Steps To Achieve Marketing Maturity And Maximize Your ROI
- Achieve a goal-oriented marketing strategy tailored to you while generating measurable results
- Leverage innovative and distinctive ideas to fuel revenue growth and maintain a competitive edge
- Enhance brand visibility and recognition with targeted social media campaigns designed for maximum impact
- Benefit from expert insights into industry trends and data-driven strategies for sustainable revenue growth and market maturity
Simplify Marketing & Dominate Your Revenue
- Achieve a goal-oriented marketing strategy tailored to your budget while generating measurable results
- Leverage innovative and distinctive ideas to fuel revenue growth and maintain a competitive edge
- Enhance brand visibility and recognition with targeted social media campaigns designed for maximum impact
- Benefit from expert insights into industry trends and data-driven strategies for sustainable revenue growth
Where we can help
As your company evolves, we adapt to its distinct goals and priorities at every stage of growth.
Marketing Leadership
Investing in marketing leadership is a strategic move that will empower your organization to unlock its full potential and achieve lasting success.
Strategy Planning
A well-planned strategy will refresh how your product fits customers’ needs, help you stand out from competitors, and support lasting growth for your business.
Resource Creation
Elevate your marketing with skilled personnel and efficient processes, boosting effectiveness and ROI for setting your company on the path to success.
Unique Features
With us at your side, you'll have the agility to evolve your company's objectives, matching the pace of its growth.
Emerging Trends and Technologies
Our course evolves with the industry, incorporating the latest trends and tech in marketing and M&A fields.
International Focus
We span diverse industry sectors and geographical locations, including London, New York, Washington DC, Geneva, and Brussels.
Context-Specific Learning
Our curriculum emphasizes context-specific learning, preparing you for any market scenario.
Client Experience
Enrollment for the new batch is now open.
NEXT COHORT STARTS 5 July 2023
Start your journey today!